What is Cross-Channel Marketing?

Cross-channel marketing combines various marketing channels to create a more cohesive experience for your audience as they navigate the customer journey. Cross-channel marketing is a great strategy for creating a connected customer experience. It also allows you to reach customers across multiple channels—like email, social media, and your website—while delivering relevant content and consistent messaging […]
Avoiding Pitfalls: Best Practices for Successful Cross-Channel Integration

Cross-channel integration, or cross-channel marketing, is a strategy your business can use to connect with customers across multiple channels, like email, socials, and your website. It helps integration, allowing you to create a more cohesive customer journey for your target audience. The ultimate goal is to develop consistent marketing messaging that connects from touchpoint to […]