About

Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing, both of which offer professional marketing services to businesses of all sizes. Kim uses cutting-edge marketing strategies to help brands build visibility and connect with consumers. Often referred to as “Kim Possible,” she is fueled by her belief that persistence makes anything possible and takes pride in ensuring her clients are fully satisfied with her oversight of their creative processes, account services, and production teams. As an open, honest professional with a straightforward, tell-it-like-it-is personality, Kim is a sought-after professional who brings tremendous value to Inspira, Enthuse, and the agencies’ many clients.

As both a Partner and the Chief Possibilities’ Officer at Inspira, a purpose-driven brand activation agency, she leads teams to provide innovative brand strategy, content production, sampling programs and field/sales team development and management solutions to automotive, CPG, financial, technology, and food and beverage clients.

As Chief Executive Officer at Enthuse, Kim is the leader of agency growth and new business. Recognized for her visionary mindset and fearless attitude, she helps trade groups and B2B clients overcome complex business challenges by creatively leveraging their competitive edge to deliver measurable results. Kim specializes in turning opportunities into transformative experiences that help businesses to thrive even in the most competitive and uncertain environments.