What is Cross-Channel Marketing?

cross-channel marketing strategists

Cross-channel marketing combines various marketing channels to create a more cohesive experience for your audience as they navigate the customer journey. Cross-channel marketing is a great strategy for creating a connected customer experience. It also allows you to reach customers across multiple channels—like email, social media, and your website—while delivering relevant content and consistent messaging […]

Data-Driven Marketing: How Brands Use Insights to Serve You Better

data-driven marketing in action

Data-driven marketing uses customer data to create effective, targeted marketing campaigns that resonate with your audience. Customer data can help you understand consumer behavior, predict market trends, and adjust to ensure your campaigns are as effective and efficient as possible. In today’s fast-paced, digital world where data is abundant, data-driven marketing can help your business […]

How to Ensure Marketing Campaigns Meet Industry Regulations

Marketing regulations playbook

Marketing regulations keep the marketing industry in line. They protect consumers from misleading information and safeguard their privacy by regulating and monitoring how customer data is collected, stored, and used. When creating your marketing campaigns, it’s crucial to keep industry regulations in mind to ensure compliance. Maintaining compliance is essential to preserving your brand image […]

Top Tools and Technologies for Optimizing Marketing Operations

a group of professionals optimizing marketing operations at a table

Optimizing marketing operations ensures your business’s marketing efforts succeed and work toward your goals. Marketing operations, sometimes called MOps, describe the people, processes, and technology that power your business’s overall marketing strategy. Optimizing marketing operations can be made more accessible by using tools and technologies to manage people, procedures, content, and general organization to maximize […]

Creating a Culture of Inclusion: Strategies for Supporting Women in the Workplace

A group of women supporting women in an office setting

Supporting women in the workplace is critical to creating a culture of inclusion in your business or organization. Creating a culture of inclusion looks like building a diverse, welcoming workforce that genuinely appreciates and recognizes people of all backgrounds, ethnicities, and characteristics. Make your organization more inclusive and equitable. Boost morale, engagement, and job satisfaction […]

The Role of Automation and AI in Optimizing Marketing Operations

AI marketing operations

AI marketing operations can greatly improve your marketing strategies and interactions with customers. MarkOps describes the people, processes, and tech that power a business’s overall marketing strategy. Marketing operations oversee all aspects of your marketing approach, including campaign planning, performance measurement, and data analytics. AI and automation can be used in marketing to enhance your […]

Customer Experience Management: What It Is and Why It Matters

customer experience management

Customer experience management (CEM) is a collection of tools and processes companies use to track, monitor, and organize interactions between a customer and the business. The goal is to create seamless, personalized, positive customer experiences across all touchpoints. It contributes directly to sales and your customers’ perception of the brand. From better customer retention to […]

Exploring the Future Trends and Innovations in Marketing Operations

marketing operations trends

Marketing operations trends are worth watching. They are the engine that drives your campaigns. You face a constant uphill battle to meet your objectives upfront without sufficient operational excellence in the back. Technology is firmly in the spotlight with the rise of artificial intelligence (AI), automation, and machine learning. Meanwhile, the average company will spend […]

Five Tips for Implementing a Sustainable Marketing Strategy

sustainable marketing strategy

Sustainable marketing strategies can be an important move for you and your organization. Especially as sustainability defines our generation. Research indicates that more than half of all customers are willing to change their shopping habits in favor of eco-conscious products and responsible companies. Similarly, green businesses and brands manufacture more ethical products and offer more […]

How To Create and Manage a Centralized Marketing Database

centralized marketing database

Centralized marketing databases can improve your marketing efforts by allowing members of your organization to work together to coordinate highly targeted marketing campaigns based on customer data stored in a centralized database. You must overhaul your data management and build a centralized marketing database to boost collaboration and marketing efficiency. Read on to learn how. […]