Advertising in the Beverage Alcohol Industry
The advertising of alcohol can help you push your products to consumers while simultaneously building up a positive association with your brand. Whether you opt for more traditional advertising strategies like TV commercials and print ads or more modern ones like influencer marketing and social media ads, your company can benefit from developing a creative […]
10 Tips for Marketing in a Highly Regulated Industry
A highly regulated industry like marketing can be a challenge to work in. However, effectively promoting your brand in a highly-regulated industry is a different ball game altogether. With constantly-shifting regulations, privacy concerns that emerge over the use of personal information, and heavy financial penalties for non-compliance, it takes a certain level of expertise to […]
How to Streamline Marketing Workflows and Processes
What are the qualities of streamlining marketing workflows and processes, and how can a company measure and implement them? Table of Contents How to Streamline Marketing Workflows and Processes Identifying and Prioritizing Key Marketing Workflows Tools and Techniques for Streamlining Marketing Workflows Best Practices for Streamlining Marketing Workflows Overcoming Common Challenges in Streamlining Marketing […]
Improving Marketing Operations Through Data-Driven Decision Making
Data-driven decision-making, or DDDM for short, is the process of collecting data based on key performance indicators (KPIs) and using that data to make informed business decisions. Validating a course of action before committing to it ensures that the company’s roadmap is based on evidence rather than personal likes or dislikes. Table of Contents […]
What is Marketing Operations?
Marketing operations foster collaboration and help streamline campaigns for maximum impact. Plan compelling strategies, measure performance, and adjust to evolving markets with tailored marketing operations. Here is why it matters and what you need to know. Table of Contents Overview of Marketing Operations Roles and Responsibilities of Marketing Operations Marketing Operations Key Functions Importance […]
