In the News

Launching A Company In Uncertain Times? 17 Marketing Tips For Founders

Starting a business is never easy, and launching amid economic unpredictability adds an extra layer to the challenge. New founders must be both bold and adaptable in how they position and promote their brands, considering tightened consumer spending and fast-changing market signals.

Here, 17 members of Forbes Agency Council share marketing tips to build trust, drive value and create lasting customer relationships from day one. Check out their insights below to launch a new business with confidence, no matter the economic climate.

The Power of Mentorship: Insights from Business Coaches

Mentorship plays a crucial role in shaping successful careers and businesses. This article presents valuable insights from experienced business coaches on the transformative power of mentorship. From accelerating growth to fostering a supportive culture, discover how mentorship can drive personal and organizational development.

17 Unexpected Sources of Support for Women in Business

A network of support can be a huge benefit when you’re running a business. Here 17 women entrepreneurs share how they have built diverse networks to offer support and collaboration as they grow their companies.

Losing Money as a Business Plan? Forging Long-term Client Relationships, with Kim Lawton

Do you prioritize new clients or building lasting relationships? Would you be willing to lose money on a client in order to build a long-lasting relationship? Today’s guest has built two successful agencies banking on the power of planning for the long term instead of focusing just on the numbers. She’ll explain how she and her partner formed their vision of an agency where people could do their best work, clients felt heard, and it would all translate into business. Tune in to learn all about the visionary approach that led her and her partner to success.

Elevating Brands: Unveiling marketing mastery with Kim Lawton

In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs. They concurred that a robust brand serves as a guiding force, shaping business perceptions, fostering customer loyalty, and enabling sustainable growth.

Marketing in Regulated Categories with Kim Lawton

Award-winning marketer and entrepreneur Kim Lawton discusses marketing in regulated categories like alcohol and cannabis, highlighting state-specific regulations and compliance challenges. Kim describes the operational differences she faces as Chief Possibilities Officer at Inspira and CEO at Enthuse, focusing on marketing operations plus integrating technology and AI. We also discuss Kim’s work in philanthropy through the Enthuse Foundation, aiding women entrepreneurs.

Kim is a Queen Leader: What is Experiential Hospitality?

Tune in to hear Queen Kim take us through her journey of human connection, leading an incredible & growing team & how to ask for feedback! She even has an incredible foundation for Women Entrepreneurs!

Business Mentorship; Keepin’ It Real ”Bring Your Brand to Life” with Kim Lawton

Welcome to Business Mentorship; Keepin’ It Real, live, unscripted interviews with entrepreneurs and enterprise leaders who have shared their great idea in our guest blog found on ShareYourStories.online

As part of our “live” coffee series, Trish Tonaj will introduce you to the person behind the logo…discussing lightbulb moments and 3 words of advice.

S12:E1 -How to Break the Mold and Build a Successful Business with Kim Lawton

Listen in as Olivia interviews Kim Lawton, an award-winning marketing veteran and co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing. Kim is recognized as an Entreprenista top 100 award winner for 2022. She gained her extensive background in advertising, media, and marketing by working with numerous Fortune 100 Companies, including Nike, Nestle, and Microsoft. Kim has earned industry acclaim with numerous marketing and business awards, most notably for her philanthropic mentorship of women-owned businesses and their founders through her 501(c)3, The Enthuse Foundation.

How Do Top-Performing Businesses Foster Innovation in their Management Approach?

In a world where innovation is the cornerstone of success, top-performing businesses constantly seek ways to revolutionize their management approaches. This article delves into proven strategies, enriched by insights from industry experts, for cultivating a fertile environment for innovation. Discover how embracing agile development, fostering expert-driven initiatives, and celebrating collaborative failures can propel a company to new heights.

How Can You Build Trust and Foster Collaboration in a B2B Marketing Team?

Picture an orchestra working in perfect unison; each instrument, while distinct, contributes to a harmonious symphony. This sense of teamwork and cohesion is central to the success of any B2B marketing team. This article compiles expert advice with eighteen actionable insights, starting with the necessity of active listening and concluding with the adoption of collaborative tools throughout to transform your team’s dynamics.

Digital MarketingEmail Marketing Excellence: 17 Key Practices for High Engagement

In the quest for high engagement in email marketing, we’ve gathered insights from CEOs, marketing heads, and other industry leaders to share their most effective practices. From incorporating multiple engagement CTAs to using the customer voice for relevance, explore the seventeen key strategies that have driven exceptional campaign results for these experts.

Kim Lawton

Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing. Kim gained her extensive background in advertising, media, and marketing working with numerous Fortune 100 Companies, including Nike, Nestle, and Microsoft. She holds both a BA in Marketing and a BS in Communications from the University of Minnesota and has earned industry acclaim with numerous marketing and business awards, most notably for her philanthropic mentorship of women- owned businesses and their founders through her 501(c)3, The Enthuse Foundation.