Creating Memorable Guest Experiences: The Role of Social Media in Hospitality

hospitality marketing via social media

Hospitality marketing thrives when you use social media, as it helps you create more memorable experiences for your guests. The hospitality industry is highly competitive. If you want to stand out, you must provide extraordinary guest experiences. The world is becoming increasingly digitally focused, and social media is a large part of that development. There […]

Customer Experience Management: What It Is and Why It Matters

customer experience management

Customer experience management (CEM) is a collection of tools and processes companies use to track, monitor, and organize interactions between a customer and the business. The goal is to create seamless, personalized, positive customer experiences across all touchpoints. It contributes directly to sales and your customers’ perception of the brand. From better customer retention to […]