Strategies to Enhance Every Step of the Customer Journey
Delivering on the customer journey is essential for every brand’s success. The customer journey covers every interaction you have with customers, both in-person and online, and it plays a critical role in shaping your relationships with your audience. Ideally, the customer journey should be seamless across all touchpoints. This is how you turn customers into […]
Creating Memorable Guest Experiences: The Role of Social Media in Hospitality
Hospitality marketing thrives when you use social media, as it helps you create more memorable experiences for your guests. The hospitality industry is highly competitive. If you want to stand out, you must provide extraordinary guest experiences. The world is becoming increasingly digitally focused, and social media is a large part of that development. There […]
Customer Experience Management: What It Is and Why It Matters
Customer experience management (CEM) is a collection of tools and processes companies use to track, monitor, and organize interactions between a customer and the business. The goal is to create seamless, personalized, positive customer experiences across all touchpoints. It contributes directly to sales and your customers’ perception of the brand. From better customer retention to […]
