What is Cross-Channel Marketing?

cross-channel marketing strategists

Cross-channel marketing combines various marketing channels to create a more cohesive experience for your audience as they navigate the customer journey. Cross-channel marketing is a great strategy for creating a connected customer experience. It also allows you to reach customers across multiple channels—like email, social media, and your website—while delivering relevant content and consistent messaging […]

Top Tools and Technologies for Optimizing Marketing Operations

a group of professionals optimizing marketing operations at a table

Optimizing marketing operations ensures your business’s marketing efforts succeed and work toward your goals. Marketing operations, sometimes called MOps, describe the people, processes, and technology that power your business’s overall marketing strategy. Optimizing marketing operations can be made more accessible by using tools and technologies to manage people, procedures, content, and general organization to maximize […]

Building a Scalable and Efficient Marketing Infrastructure

marketing infrastructure

Marketing infrastructures are important to establish to ensure your marketing efforts have a solid foundation to grow upon, but they’re especially beneficial when they’re built with scalability and efficiency in mind. This blog will tell you everything you need to know to scale up your marketing operations and get the maximum return for minimal costs. […]